MARKET RESEARCH

Through our expertise in survey design, analysis, and communication of insights, we offer a range of market research services to help companies quantify, measure, estimate and segment their markets.

 

We specialize in on-line and phone surveys of quality and reliable panels to arrive at a clear Voice of the Customer.  We combine our analytical capabilities with our deep knowledge of cross-industry best practices to deliver not only market research data but also insights and strategy .

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Learn more by reading our featured case studies here. 

Comprehensive quantitative research from expert design and programming, to insightful analysis and reporting.

END-TO-END CUSTOM SURVEY RESEARCH
END-TO-END CUSTOM SURVEY RESEARCH

Advanced testing of the relative impact of multiple attributes on customer decision-making.

CHOICE MODELING (CONJOINT)
CHOICE MODELING (CONJOINT)

Expedited quantitative studies for pressing matters, delivering the market data you need within 10 days.

RAPID RESPONSE FRAMEWORK
RAPID RESPONSE FRAMEWORK

For clients who design surveys in-house, we offer customized expert programming on our dedicated online platform.

EXPERT PROGRAMMING SERVICES
EXPERT PROGRAMMING SERVICES

Our end-to-end qualitative offering allows you key insights into customer relationships and perceptions of your products or services.

FOCUS GROUPS
FOCUS GROUPS

Measure the impact of your branding and advertising initiatives, as well as your brand awareness in the market.

ADVERTISING EFFECTIVENESS
ADVERTISING EFFECTIVENESS

Divide your client base into meaningful segments in order to test customized marketing strategies for each customer group.

SEGMENTATION AND MICRO-CLUSTERING
SEGMENTATION AND MICRO-CLUSTERING

Test your new product’s proof of concept by measuring your target customers’ likelihood to purchase.

CONCEPT TESTING AND INITIATIVE MEASUREMENT
CONCEPT TESTING AND INITIATIVE MEASUREMENT

Measure customer satisfaction with all aspects of your product in order to identify your strengths and opportunities relative to your market.

PRODUCT ASSESSMENT
PRODUCT ASSESSMENT

Assess your performance relative to your competition through both competitor profiling and media scans of your market.

COMPETITIVE SET RESEARCH
COMPETITIVE SET RESEARCH

Survey your market for receptivity and sensitivity to different pricing options in order to both gauge customer preferences and maximize profitability.

PRICE ELASTICITY
PRICE ELASTICITY

Run hands-on comparisons of your and the competition’s products to collect detailed customer claims of your product’s superiority.

CLAIMS EXPERIMENT
CLAIMS EXPERIMENT